SPRITE GINGER COLLECTION

To “drop” Sprite Ginger, the brand collabed with creators from the worlds of fashion, photography, and art. The collective each crafted pieces aligning with their passions.

The event was held at Extra Butter in NYC during New York Fashion Week. A panel discussion was hosted by Tiffany Reid and featured Jeff Staple along with three creators. The night ended with a Va$hie DJ set and rap performance from Dave East.

Agency: Zeno Group