Reebok Human Rights Now

To launch the collection, we gave artists a platform to speak their truth. Black Thought of The Roots headlined the event with performances by spoken word artists. Maxwell Pearce painted a mural that served as the backdrop for the poets. The theme of the campaign was seeing the human behind the rights through the lens of joy as an act of rebellion.

Winner: PR Daily - Best Influencer Campaign

Shortlist: Webby Awards, Sabre Awards