Check in Campaign:
Life demands a lot of us. Between work, finances, family, social obligations and more, we spend so much time focusing on the world around us, we often forget to take the time to focus on the world within us. More specifically, we forget to check in on our health.
As a leading healthcare provider, Blue Shield of California aims to build a stronger world by reminding people to do just that. With their “It’s Time to Check In” campaign, BSC demonstrates the importance of checking in on yourself as well as each other. Because without good health, taking care of anything else isn’t possible.
Client: Blue Shield of California
Director/Cinematographer: Malik Hassan Sayeed
Production: Little Minx
Agency: BSSP
Role: Art Director
Well Ahead Campaign:
Blue Shield of California is passionate about investing in their members so they can be well ahead throughout their lives. “Well ahead” is a very intentional dual meaning of being well in the future and well ahead of their dreams and aspirations.
This integrated campaign is designed to remind people of the many points in their lives where they need to be active advocates for their own health to be well ahead. And to know Blue Shield will be at their back, with their commitment to providing all Californians access to high-quality health care at an affordable price.
